Our Services

PROMOTIONS & MARKETING (a sampling of DNA services)

  • Downtown Neighborhood News “Top 10” and “Weekend Reminder” weekly email blasts to over 6,000 subscribers.
  • Traditional and social media marketing campaigns to audiences of over 7,500 and growing.
  • Co-marketing initiatives with community partners, such as the City of Elgin, Elgin Symphony Orchestra, Gail Borden Public Library, Elgin History Museum and more.
  • Press releases and media relations.
  • Marketing of available Downtown Elgin properties.
  • Member assistance and promotions (ribbon cuttings, open houses, business directory, etc).
  • Downtown walking tours.
  • Downtown Elgin gift certificates.

DNA HOSTED SPECIAL EVENTS (tentative 2018 schedule)

  • Harvest Market
  • Cinco De Mayo
  • NeighborWorks Day
  • Pub Crawl
  • Winter Wonderland
  • Winter Market

DNA SUPPORTED SPECIAL EVENTS (tentative 2018 schedule)

  • Open Elgin
  • Preservation Month
  • Beer Fest
  • Americana Jubilee
  • Historic Elgin House Tour
  • Nightmare on Chicago Street


  • Business recruitment and retention.
  • Site selection facilitation.
  • One-on-one guidance through city permitting and licensing processes.
  • Downtown grant program administration.
  • Assistance and guidance on signage, window displays and building improvements.
  • Historic preservation-based design education.
  • Architectural and vacant property consultations available.

(a sampling of DNA services)

  • Ongoing communications on Downtown Elgin matters.
  • Speaking, advocating and promoting at council, neighborhood and organizational meetings.
  • Downtown brainstorming workshops and networking.
  • Downtown Elgin committees focused on key objectives such as design, arts, events, Harvest Market, neighborhood outreach, economic development, marketing and promotions.