DNA utilizes the Main Street Four-Point Approach® as the foundation of its organizational structure. The Main Street Four-Point Approach® is a unique economic development tool used by communities nationwide to revitalize their downtown adn neighborhood districts by leveraging community volunteers and local assets—from cultural or architectural heritage to local enterprises and community pride.
Promotions takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in our downtown. Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of downtown to the community and surrounding region. Promotions communicate our downtown’s unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners, and visitors.
ECONOMIC DEVELOPMENT COMMITTEE
Economic development strengthens our community’s existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a downtown that responds to the needs of today’s consumers.
Design means getting downtown into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about downtown and what it has to offer.
Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in our downtown. By getting everyone working toward the same goal, DNA can provide effective, ongoing management and advocacy for the our downtown. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, DNA is able to incorporate a wide range of perspectives into our revitalization efforts. This is a board of directors sub-committee.