Mission & Goals


Downtown Neighborhood Association (DNA) of Elgin is a not-for-profit, volunteer-driven organization focused on enhancing the economic vitality of downtown Elgin through promotions, special events, economic development and historic preservation. DNA utilizes the National Main Street’s 4-Point Approach® to downtown revitalization and is a designated Illinois Main Street Community.


  1. Be the “Keeper of the Vision” for downtown.
  2. Create and maintain partnerships with key stakeholders.
  3. Provide a united and authoritative voice on downtown issues.
  4. Cultivate the leadership required to implement necessary actions.
  5. Garner resources to successfully implement the revitalization effort.
  6. Market the positives of downtown and diminish the misconceptions.
  7. Enhance the physical image and appearance of downtown.
  8. Support economic growth and a diversified tax base.
  9. Educate community about the value of a thriving downtown and DNA’s role in it.
  10. Support and assist with the city’s downtown capital improvement projects.