Destination Marketing Association International (DMAI) has named Krisilee Murphy, Director of Marketing at the Elgin Area Convention & Visitors Bureau an ambassador for their 30 Under 30 program.
In its third year, DMAI’s 30 Under 30 program, sponsored by Searchwide, LLC, focuses on identifying and developing the talent of destination marketing professionals, aged 30 and under, through increased access to top-level networking and professional development. As one of DMAI’s 30 Under 30 group, Murphy has been awarded complimentary registration and hotel accommodations to the DMAI Annual Convention, the foremost professional development opportunity for individuals working at official destination marketing organizations (DMOs).
Destination Marketing Association International chose two previous 30 Under 30 winners to serve as program ambassadors in 2013. Ambassadors attend DMAI Leadership events including the DMAI Board of Directors meeting, mentor the 2013 class of 30 Under 30 at the convention, participate within DMAI committees throughout the year and advocate for the 30 Under 30 program at industry events.
Krisilee’s big take away from last year was working with locals to extend the reach of the convention & visitors bureau. Shortly after returning from the conference she implemented the #ResidentRec social media campaign. Locals are asked to share all the things they think visitors should know by using the hashtag #ResidentRec. Visitors are also encouraged to use the hashtag if they have questions while visiting the area.
“Identifying and developing future industry leaders is an important priority. The DMO world has incredible and exciting career path opportunities. To have Krisilee at the forefront of this initiative speaks volumes of her leadership and the impact she is having here in the Elgin Area”, stated Kimberly Bless, President and CEO, for the Elgin Area Convention & Visitors Bureau.