Judson Students to Tackle Downtown Retail Recruitment Project

The DNA is excited to continue its community partnership with Judson University by providing students opportunities to take part in service-oriented learning projects and internships in downtown Elgin.

On Friday, September 7, three business students from Dr. Pat Alden’s service learning class began work on a downtown retail recruitment project.

Working in tandem with new Managing Director Jason Pawlowski as well as the DNA’s Economic Development and Design Committees, students Jonathan Blanco, Emily England and Bisrat Kidane will work together to develop a targeted marketing strategy to attract potential retailers to downtown Elgin. The students will be expected to present their findings and unveil their campaign to the DNA Board of Directors, City of Elgin staff and other stakeholders at the end of the semester.

Pawlowski said he is confident the independently driven nature of the project combined with the skillsets of the three students selected should produce positive results.

“We will be there as a resource and a guide for our students but I really want them to feel empowered to discover that solution for attracting retailers to our downtown and identifying opportunities for potential economic development on their own,” said Pawlowski.

England will also be working at the DNA office 2-3 days a week as Promotions Intern. Among her duties include member and stakeholder engagement, research, and e-mail marketing, social media and event support.